IDAM House of Brands names Reena Mansukhani as VP-Brand & Comms for Bella Vita Organic

IDAM House of Brands names Reena Mansukhani as VP-Brand & Comms for Bella Vita Organic #IDAM #House #Brands #names #Reena #Mansukhani #VPBrand #Comms #Bella #Vita #Organic Welcome to JibGlobe, right here is the brand new assets we’ve for you right this moment:

IDAM House of Brands has introduced an addition to the management workforce with the appointment of Reena Mansukhani as the Vice President – Model and Communications for Bella Vita Organic. In her new function, she might be accountable for creating communication and advertising and marketing methods, constructing and elevating the model throughout the business whereas establishing a retail setting that encourages constructive buyer expertise which thereby contributes to the model’s continued progress.

Reena has over 16 years of wealthy business expertise in model and class administration, luxurious administration, vogue retail, enterprise progress and gross sales. Previous to Bella Vita Organic, Reena labored as Head of Division – Advertising, Boddess Retail. She was a component of the founding workforce, beforehand Head of Brands, Advertising & Buyer Activation and Head of Content material at Boddess.com. She has additionally labored with organisations like Nykaa the place she was the Assistant Vice President – Luxurious, Gaurav Gupta, Completely.in & Vodafone India amongst others. An entrepreneurial spirited & passionate skilled with total experience in Built-in Advertising, Model & Enterprise Technique, Reena will information Bella Vita Organic by way of new curations and communications.

On the appointment, Aakash Anand- Founder and CEO of IDAM House of Brands mentioned, “Reena brings a mix of luxurious, model administration, ardour for magnificence, make-up & skincare, and a cohesive information of model constructing to the Bella Vita Organic household that may assist to additional strengthen and create a high-end picture of the model. She has a deeper understanding of tendencies backed by aggressive analysis evaluation which is crucial after we intention for new launches. Reena’s confirmed abilities in ideation & growth of content material & visible merchandising shows will undoubtedly contribute to the general progress of Bella Vita Organic.”

“I’m immensely excited to step into this new function to assist drive progress. With extra folks consciously fascinated about selfcare & shifting in the direction of ayurveda-backed skincare, it is going to be an fascinating section to develop this development with Bella Vita Organic to offer hand-crafted self-care merchandise.  The model has already carved a distinct segment within the business and I consider my experience in model constructing & information of magnificence & skincare would profit the model to pave the way in which for future progress. The thought of positioning us as a gender-neutral skincare model was thrilling and that’s how we obtained Milind Soman onboard. Content material is king and I stay up for devising new strategic initiatives by creating significant and actual content material for and by the true folks.” mentioned Reena Mansukhani. 

The content material on this part is curated by the PR and Communications workforce. For any suggestions kindly write to [email protected]


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