Yet one more grass to grace narrative was recorded on the just-concluded TuruUgoLota Progress Tour, organized by Life Continental Lager Beer at Shoprite, Enugu. Onaga Ikechukwu Knowledge, (AKA, Demzy) is a budding musician who like different upcoming artists in Enugu heard concerning the live performance and determined to throw his hat in the ring.
As a model that’s eager on witnessing and celebrating the progress of Igbos in their respective socio-economic actions, Life Continental Lager Beer has all the time been on the forefront of giving promising music skills the platform to showcase their inventive sparks on the Progress Tour live shows. After a keenly contested musical show from varied upcoming artists, the viewers waited with baited breath to establish who would emerge winner of the competitors.
Therefore, it was an enormous shock to Ikechukwu and a cross part of the viewers when he was introduced because the winner of the competition. With this, Ikechukwu has secured a music recording contract value 5 million naira. Ikechukwu couldn’t conceal his pleasure as he expressed effusive appreciation to the Life Beer crew for giving younger and upcoming artists the stage to progress in their musical careers. “I can not consider what simply occurred right now. That is actually a dream come true. Life Continental Lager beer is actually for progress. I’ll inform all my associates to patronize Life Beer. It is a life-changing alternative and I want them extra resounding feats”.
The live performance was organized as a part of Life Continental Lager Beer’s TuruUgoLota initiative to supply shoppers with enjoyable and leisure. Life Continental Lager Beer lately began an thrilling musical tour to deliver undiluted leisure to its shoppers throughout main cities in Nigeria.
Talking through the live performance, the Senior Model Supervisor Life Continental Lager Beer, Aishat Anaekwe, maintained that “Life Continental Lager Beer has grown to be a dominant beer model in Nigeria whereas sustaining a novel cultural identification that resonates with its shoppers. The model has all the time been very near its root and its individuals. With this Progress Tour Live performance, we now have taken steps to additional deepen this connection. We notice how a lot it means for the individuals of Enugu to have the ability to have a good time with family and friends and we wished to be a part of that have for our loyal shoppers”.
She said additional that “Life Continental Lager Beer is all about giving its shoppers a celebratory expertise that won’t solely resonate with them but additionally be equally memorable, and the Progress Tour is one other means that Life Continental Lager Beer has been bringing pleasure and unforgettable expertise to our Igbo shoppers.”
By way of the TuruUgoLota marketing campaign, the model connects with the mind-set of South-eastern individuals who love the enjoyable of all ages, rekindling their deep pleasure in being Igbo, whereas on the identical time satisfying shoppers via the distinctive style of Life Continental Lager Beer. Past being an adage, TuruUgoLota is a ardour that weighs upon each younger Igbo, to go forth into the world—regardless of its challenges and limitations—construct new relationships, work exhausting and attain success.
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